2024 Itinerary Series
Register by Tuesday, September 3
Exciting news! The Wander Walla Walla Valley Wine campaign is back and expanding to all seasons. This campaign invites visitors to experience a “day in the life” of our winemakers, immersing them in local culture and showcasing the authenticity of our community.
PROGRAM GOALS
- Encourage Visitation – Increase the number of tourists visiting the Walla Walla Valley.
- Showcase Authenticity – Highlight the personalities of wineries and the people behind the brands. Emphasize the camaraderie that makes the Valley so special.
PROMOTION
- The Wine Alliance will promote the event series through coordinated PR, marketing, and social media efforts targeting key markets, including Tri-Cities, Boise, Portland, Seattle, Spokane, and more.
- Participating wineries and businesses will receive marketing assets to help promote the program.
WHAT TO EXPECT
- Online Access – Itineraries will be hosted online and available for download.
- Customizable Experience – Visitors can follow the itineraries as-is or personalize them for a unique experience.
- Additional Content – Itineraries will also be featured in blogs and other online content to engage users.
- First-Time Participants – The program is limited to six or fewer itineraries per season, with priority given to newcomers.
- Year-Round Availability – Itineraries will now be available online year-round, allowing visitors to explore the Walla Walla Valley across all four seasons.
ITINERARY INFORMATION
Itineraries make the most impact when they have a theme that guides the experience. We recommend a Wine Alliance Story Anchor, view those HERE, as your guide or any of the following:
- Varietal or Style Focus – Bordeaux/Rhone, single vineyard, low intervention, The Rocks District of Milton-Freewater
- Arts & Culture – Visual arts, music, architecture, history
- Outdoor Activity – Birding, biking, skiing/snowshoeing, golfing, scenic views
- Culinary – Agritourism, food trucks, international flavors
- Custom Themes – Have a creative idea? We’d love to hear it!
Click HERE to view an itinerary from last year.
If you would like participate, please register by Tuesday, September 3.
File Download
Please fill out the following form to download the requested file