CROSS PROMOTIONAL EVENT OPPORTUNITIES WITH WALLA WALLA VALLEY WINE:
The Walla Walla Valley Wine Alliance is a not-for-profit organization dedicated to promoting the local wine industry through collaboration with our members. We offer cross-promotional events that provide a platform for wineries and businesses to work together and showcase their wines, fostering community and industry growth.
As a 501(C)6 organization, Walla Walla Valley Wine Alliance can host up to 12 events per year under a special license. This unique license allows multiple wineries to pour wine at the same event, creating exciting opportunities for both participants and attendees to engage with the rich diversity of wines from the Walla Walla Valley region.
Walla Walla Valley Wine Alliance members can now apply to host or participate in cross-promotional events. This allows members to take an active role in creating collaborative wine experiences!
WHAT IS A CROSS-PROMOTIONAL EVENT?
A cross-promotional event is a collaborative effort where multiple wineries work together to host a single event. The event may focus on a specific theme, such as Eastside wineries, Walla Walla Valley Sauvignon Blanc, Organic Wines, etc.
EVENT SUPPORT
The Walla Walla Valley Wine Team will provide support with ticketing, marketing, and branding, ensuring your event reaches a wider audience and maintains professional standards.
EVENT REQUIREMENTS
1. Active Membership
All participants must be current members of the Walla Walla Valley Wine Alliance. If you are not yet a member, learn more about membership here.
2. Event Alignment
The event must align with the Walla Walla Valley Wine mission, which focuses on promoting the region’s wines and fostering collaboration among member wineries.
3. Licensing Compliance
- Participants are required to provide a Certificate of Insurance (COI) and, where applicable, MAST permits for serving alcohol at the event.
- A finalized list of participating wineries must be submitted 45 days in advance, and each winery must sign the required documentation to ensure compliance with event regulations.
4. Ticketing & Event Information
All tickets must be sold through Walla Walla Valley Wine’s Eventbrite platform. For the Eventbrite listing, participants need to provide:
- Event title, location, date, and time
- A 180-word teaser description of the event
- The number of tickets available and ticket price
- Any demographic info you’d like to collect (e.g., age, zip code)
- Relevant imagery for the event
Promo codes are optional. Participants will also need to submit a longer “About the Event” description, with optional sections like a schedule or FAQ if applicable.
5. Submission Timeline & Approval Process
- Event Summary and Execution Plan: You must submit a summary of the event, including goals, an execution plan, and details on your event management team. This ensures that all aspects of the event align with the Walla Walla Valley Wine mission and brand.
- Planning Walk-Through: An event walk-through with the Walla Walla Valley Wine team, including key milestones and logistical details, is required as part of the planning process.
- Cost Breakdown: A breakdown of costs, including per-attendee fees and any administrative or compliance-related expenses, must be provided.
- Approval of Messaging & Branding: All marketing materials, including event messaging and use of the Walla Walla Valley Wine logo, must be submitted for approval to ensure consistency with the Wine Alliance’s branding standards.
6. Post-Event Reporting
Participants are required to submit a post-event report, including attendee feedback, success metrics, and insights for future events. This helps evaluate the impact and success of the event.
HOW TO APPLY
If you’re interested in hosting or participating in a cross-promotional event, please follow these steps:
- Review Eligibility: Ensure that your event and participants meet the participation requirements.
- Submit an Application: HERE.
The Walla Walla Valley Wine Marketing Committee and the Walla Walla Valley Wine Board of Directors must approve the event for it to move forward.