8th Annual Celebrate Walla Walla Valley Wine Postponed

The Walla Walla Valley Wine Alliances annual celebration of wine will now honor Syrah in July 2021.

WALLA WALLA, WA – The Walla Walla Valley’s signature wine event, Celebrate Walla Walla Valley Wine, will be postponed to July 15-17, 2021. This year’s event, which would have been the 8th annual festival, was scheduled for July 16-18, 2020. The three-day event series is made up of grand tastings, educational seminars and winemaker dinners and has been an annual showcase of Walla Walla Valley wine culture since 2013, attracting over 500 guests from upwards of 20 states to experience wine country.

“With so many moving parts, including international and domestic travel for our esteemed speakers and panelists, along with guests traveling to the Walla Walla Valley from around the country – we wanted to provide the appropriate amount of time to modify arrangement and peace of mind for attendees, participating wineries and hospitality partners by rendering a decision. All ticket purchases will be refunded in full,” says Robert Hansen, Executive Director of the Walla Walla Valley Wine Alliance. “With over 1,200 tickets for sale to over 10 events, our Board of Directors felt it most prudent to take the step of postponing Celebrate in the best interest of the health and safety of our communities.”

Celebrate highlights a different wine varietal each year, and the 2020 event was slated to focus on celebrating Syrah, the second most widely grown grape variety in the wine region. In addition to being widely grown, Walla Walla Valley Syrah is among the most popular wine varieties in the region. Syrah lovers need not fret –Syrah will still be the focus of the event next summer.

“Walla Walla Valley Syrah has earned a world-class reputation for delivering a premium, terroir driven wine experience,” says Robert Hansen, Executive Director of the Walla Walla Valley Wine Alliance. “We look forward to honoring this exciting varietal in 2021.”

In light of the postponement of Celebrate, the Walla Walla Valley Wine Alliance is asking for support from friends and supporters of the Walla Walla Valley near and far. More event details will be announced in Fall 2020. In the meantime, wine enthusiasts can browse specials and purchase wine at WallaWallaWine.com/event/online-wine.

“The decision to postpone Celebrate was a difficult one to make. This postponement will deeply impact the small businesses within the wine industry in the Walla Walla Valley including wineries, hotels, restaurants and transportation providers, along with many others,” says Hansen. “We encourage those who would have otherwise visited the Walla Walla Valley and are able to support the industry in other ways to do so. There are some great promotions and creative packages available for wine lovers online, gift cards are available for future visits and of course, we hope everyone will save the date for next year’s event.”

Visit www.CelebrateWallaWalla.com to sign up for event updates.


About Celebrate Walla Walla Valley

Formed by the Walla Walla Valley Wine Alliance in 2013, Celebrate Walla Walla Valley Wine is the region’s signature wine event held annually. The event series is structured to showcase a different wine varietal each year, historically focusing on Cabernet Sauvignon, Syrah, and Merlot. Over the course of three days, the events demonstrate how wines can vary among the world’s leading regions resulting from different growing conditions, winemaking styles, and vineyards through special tastings of rare vintage wines, educational seminars, and one-of-a-kind winemaker dinners.

About the Walla Walla Valley Wine Alliance

The Walla Walla Valley Wine Alliance is a nonprofit wine industry membership organization whose primary mission is to build an internationally acclaimed Walla Walla Valley wine brand among consumers, media, and trade by providing marketing programs on behalf of member wineries, vineyards, and partners.  The Wine Alliance functions as the leading informational resource for consumers, media and trade interested in learning more about the Valley’s wine industry.

Media Contacts:

Liz Knapke
Marketing & Communications Director, Walla Walla Valley Wine Alliance
[email protected] | (509) 526-3117 office

Shelby Pryor
Marketing & Communications Coordinator, Walla Walla Valley Wine Alliance
[email protected] | (509) 526-3117 office


High Resolution Images Available Upon Request


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