Reveal Walla Walla Valley Wine Yields $109,750 in its Seventh Year

The Reveal Walla Walla Valley Wine Auction’s momentum continues with another successful event.


Walla Walla, WA (April 19, 2023) Reveal Walla Walla Valley, a wine futures auction for the wine trade and private collectors, raised $109,750 on Monday, April 17, 2023. Reveal provides the perfect opportunity to purchase one-of-a-kind Walla Walla Valley wines while experiencing the camaraderie, creativity, and commitment that founded the Walla Walla Valley wine industry.

The 2023 auction featured 20 unique, small-lot wines from the Walla Walla Valley American Viticulture Area (AVA); these wines will only be available to the public through resale by the winning bidder.

Reveal is designed to create connections between Walla Walla Valley wineries and buyers. We want bidders to become a part of this close-knit community and form relationships during their time here, in addition to taking home one-of-a-kind wines representative of the Walla Walla Valley AVA,” said Liz Knapke, Executive Director of Walla Walla Valley Wine.

Over the course of two days, the attendees of Reveal took full advantage to meet the winemakers and taste the exceptional wines being produced in the Walla Walla Valley. Upon arrival on Sunday, April 16, guests were hosted at Valdemar Estates and progressed from a library tasting to a family-style dinner intimately set in the winery’s state-of-the-art facility. On Monday, April 17, bidders sampled through all 20 auction lot wines in the elegant Corliss Estate tasting room before advancing into the production facility for the auction.

Presided over by renowned auctioneer Fred Northup Jr., the auction room was filled with excitement that continued to build as Northup and emcee Dave Mitchell shared the unique traits of each wine. Walla Walla Valley winemakers looked on and delighted in bidding wars and escalating prices, resulting in a 13% percent lot price increase over the 2022 auction. Winning bidders were congratulated with a celebratory reception following the final gavel strike.

Proceeds from Reveal Walla Walla Valley support Walla Walla Valley Wine, a non-profit membership organization, designed to support the wineries in the region through collaborative marketing efforts.  Thanks to the continued success of Reveal, a portion of the 2023 proceeds will also be devoted to Walla Walla Community College’s Institute for Enology & Viticulture and dedicated to pulling up the next generation of winegrowers by providing scholarships to future students of the program.

In 2024, the Reveal Walla Walla Valley Auction will take place April 21-22. Attendees are invite-only licensed wine buyers and private collectors. For more information or to join the mailing list, visit

Sponsors for Reveal Walla Walla Valley include Trysk Print Solutions, Winery Compliance Services of Walla Walla, TKCPA, the City of Walla Walla, Walla Walla County, and the Port of Walla Walla.


About Walla Walla Valley Wine

Walla Walla Valley Wine is a non-profit wine industry membership organization whose primary mission is to build an internationally acclaimed Walla Walla Valley wine brand among consumers, media, and trade by providing marketing programs on behalf of member wineries, vineyards, and partners.  The Wine Alliance functions as the leading informational resource for consumers, media, and trade interested in learning more about the Valley’s wine industry.


Media Contacts:


Shelby Gillin
Communications & Marketing Manager, Walla Walla Valley Wine
[email protected] | (509) 526-3117 office


Liz Knapke
Executive Director, Walla Walla Valley Wine
[email protected] | (509) 526-3117 office


High-Resolution Images Available Upon Request



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